Pangeanic Blog

Marketing transcreation is increasingly becoming an integral part of marketing campaigns. It is part and parcel of transcending language and culture barriers regarding marketing and advertising-geared messages (such as a slogan). Advertisers who aim...

Derived from the Greek word διγλωσσία, which is defined as bilingualism, diglossia is a linguistic phenomenon in which a language has two varieties often labeled as a high variety ("H") and a low variety ("L").

The specialized meaning of the term...

The North Germanic languages are sometimes called the Nordic languages and comprise of Swedish, Norwegian, and Danish ( Finnish is not one of them!). These languages are not under the umbrella of the Scandinavian languages as this refers to the...

Many people wonder why they need to use a professional translation service. After all, an online translation tool could do just as well, couldn't it? Unfortunately, that line of thought couldn't be more wrong. Tools such as Google Translate can help...

You are not alone if you have ever wondered how many words a professional translator translates per day. Is there a limit to what a human translator can produce on a daily basis? This, however, is a tricky inquiry, and doesn’t have a definite...

The last decade has been great for India. Not only its economy has grown, but we can already see Indian heads at most big companies in the US and other countries, as CEO's or key personnel. This is not surprising: when we look at the recent...

Though it may seem to us that English is the universal language of the Internet, there are many societies that are deeply rooted in their culture and language. People in these societies are a potential consumer or user base for many businesses, but...

Failing to engage in meaningful transcreation when introducing products to a foreign market can be costly. Do so at your peril. Marketing-oriented translation work is beset with potential hazards.

Most people, even those who are not necessarily linguistic experts or translation professionals, know that there are thousands of languages in the world: around 7,000 languages classified as such. Every time a language becomes extinct, humankind...