Though it may seem to us that English is the universal language of the Internet, there are many societies that are deeply rooted in their culture and language. People in these societies are a potential consumer or user base for many businesses, but...
Failing to engage in meaningful transcreation when introducing products to a foreign market can be costly. Do so at your peril. Marketing-oriented translation work is beset with potential hazards.
Most people, even those who are not necessarily linguistic experts or translation professionals, know that there are thousands of languages in the world: around 7,000 languages classified as such. Every time a language becomes extinct, humankind...
The advent of the Internet has provided business across the world with opportunities to expand globally. International business and exports are not just the realm of large companies with big marketing budgets and sales teams.
The EU has been working...
2015: we have been living in a digital age for a couple of decades now. We are dwelling in a world where major cities of the world have turned into global communities. People from several countries living or visiting the same geographic area are a...
Using a computer-assisted translation tool, abbreviated as CAT tool, is a process that includes the use of software to aid individuals in translating. In case of time constraints, a computer-assisted translation tool can effectively reduce...
According to recent press reports, it seems that over 400 million Chinese are not able to speak Mandarin - their own national language. China has no official language policy. If Chinese statistics are accurate, it would mean that there are more many...
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