Translation and transcreation
Failing to engage in meaningful transcreation as part of introducing products to a foreign market can be costly. Do so at your peril. Marketing oriented translation work is beset with potential hazards.
Pangeanic Blog
Skype Translator is finally here - and data sucking?
Several companies are working in machine translation and, in fact, some large companies are
"BUYING" machine translation companies so that the technology becomes part of their offering a it becomes core to their business.
Ebay did so with Apptek in...
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Papua New Guinea is the country with the highest level of language diversity
Most people, even those who are not necessarily linguistic experts or translation professionals, know that there are thousands of languages in the world: around 7,000 languages classified as such. Every time a language becomes extinct, humankind...
The Swedish Language
Just like Danish and Norwegian, Swedish also belongs to the North Germanic language group. It is not a widely spoken language: some 9 million people speak it in Sweden, although it is also used in some regions of Finland, where over 5% of the...
Marketing Writing - 5 Tips for Good Material
Many businesses (and
technical translation companies handling many languages are no exception) fail when it comes to writing marketing texts. How can that be it possible? Shouldn't technical translation companies and translation services in general...
The Afrikaans Language
It may be strange for a translation company outside South Africa to have translation requests into Afrikaans. At Pangeanic, as one of the best translation agencies in the world, we have to cater for all language combinations, and Afrikaans is one of...
Machine Translation was not the death of the translator (as we know it)
Much has been said about the death of TMs with the advent of Machine Translation. At one point, not too long ago (2 or 3 years), many Language Service Providers run like a headless chicken in fear of a technology which was going to revolutionize the...
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Computer Assisted Translation Tools: User Needs Poll
We have often said in our blog and publications that translation stopped being a craft a long time ago. Translation companies are becoming solution providers in terms of tools and technology - particularly solutions that help companies publish more,...
Webpage Translation Services for global exposure and credibility
When will you have a massive traffic on your website? As a stable online business, your answer will be - When visitors are able to get the information they are searching for on your website. You are absolutely right here. Your potential visitors...
English to Spanish Translation Website - The importance of Having Quality
The advent of the Internet has provided business across the world with opportunities to expand globally. International business and exports are not just the realm of large companies with big marketing budgets and sales teams. The EU has been working...