Translation and transcreation
Failing to engage in meaningful transcreation as part of introducing products to a foreign market can be costly. Do so at your peril. Marketing oriented translation work is beset with potential hazards.
Failing to engage in meaningful transcreation as part of introducing products to a foreign market can be costly. Do so at your peril. Marketing oriented translation work is beset with potential hazards.
Most people, even those who are not necessarily linguistic experts or translation professionals, know that there are thousands of languages in the world: around 7,000 languages classified as such. Every time a language becomes extinct, humankind...
Just like Danish and Norwegian, Swedish also belongs to the North Germanic language group. It is not a widely spoken language: some 9 million people speak it in Sweden, although it is also used in some regions of Finland, where over 5% of the...
We have often said in our blog and publications that translation stopped being a craft a long time ago. Translation companies are becoming solution providers in terms of tools and technology - particularly solutions that help companies publish more,...