Pangeanic Blog

Marketing transcreation is increasingly becoming an integral part of marketing campaigns. It is part and parcel of the process of transcending language and culture barriers when it comes to marketing and advertising geared messages (such as a slogan). Advertisers who aim to communicate the purpose o[..]

In translation studies, the term "inverse translation" is used when referring to the act of translating from one's mother tongue into another working language. The opposite of this activity is labeled as "direct translation", where the translator operates from one of his or her working languages [..]

Direct clients seem to be the holy grail for many freelance translators. Higher rates, direct communication and all in all a less demanding approach are some of the virtues freelance translators attribute to them. This might be the case when it comes to unprofessional[..]

Freelance translators are aware that the size of their income correlates to the amount of work they can get done. Not many translators are fortunate enough to generate an applaudable amount of money by translating 1000 words a day. Franklin Benjamin put forward a theory that backs up this mindset: "[..]

The 2020 Tokyo Olympic Games is only months away and anyone interested in language processing and translation technology is keen to see what enhancements Artificial Intelligence will bring to sport translations ... and help the Japanese people interface better with the rest of [..]

English has always been crowned as the international language of business, but its days as the world's favorite language may be numbered. Unlucky for English, China is transcending globally and its economy is projected to overtake the United States' in 2028. With the rise of China as an economic sup[..]

We have the internet to thank for connecting people around the globe, but it is also the number one catalyst for international business growth. The internet enables companies to reach their potential customers through their website and online activities. Although many companies choose to use Engl[..]

Nothing can hold you back from travelling to a foreign country like the dreaded language barrier. If you have been in a situation where you played charades as your main mean of communication, then you must be aware that linguistic troubles can make your experience that much less pleasant and take it[..]

Many people make the mistake of learning a particular language simply because they like it or the culture associated with it. Tastes and preferences differ greatly from one person to another and personal motivations can be the main reason we gravitate towards a specif[..]

Don't let the title fool you; Arabic can't be made easy. But we can do our best to clear the air if you're in a perplexed state of mind about the Arabic dialects you should learn. Or if you are searching for Read More →