Aurora R.F.

The rise of artificial intelligence has sparked a familiar refrain across industries: “Will AI take my job?”

While the question reflects genuine anxiety, it misses a critical nuance. The future of work isn’t a binary battle between humans and...

Two technologies are often discussed within the "translation industry" or "localization community": AI translation and Machine Translation. While they may seem similar to the undiscerning eye, they are fundamentally different in their approaches...

Ensuring accurate translations goes beyond just clarity; it is essential for protecting your brand, avoiding costly mistakes, and staying out of legal trouble. A poor translation can confuse your audience or even harm your reputation. This is why ...