Partnering with a translation company may not come to mind initially when expanding your business. However, you need to study each and every area of your business in detail to avoid any failures. Make mistakes in translation and advertising (often combined) and you are sure to bring down your international business.
It is not easy to keep a constant, solid, coherent brand message in different cultures, and few brands have truly achieved this. Globalizing a business entity is a demanding task, and may not be as simple as it sounds. Being neglectful of even making a mistake in the most insignificant areas of your business affairs can lead to considerable losses.
Mistakes in translation can play a key role in the failure of your promotional campaign within a particular region. Acquiring professional translation services and relying on human translation can ensure that you avoid making any such mistakes in translation and are provided with quality translations for your business. To further assist efficient and quality translation, human translation can be accompanied by the adequate use of computer-assisted translation tools and translation memory.
Below are a few examples which show how mistakes in translation can lead to the failure of an advertising campaign and the significance of hiring professional human translation services in such situations.