Translation 101: 7 Tips to Boost Content Quality with Perfect Translation

Communicating with people around the world is something that every business owner should really take advantage of. For instance, you may find localizing your marketing material in a way that it will be understood properly by your target audience. Thus if you want to be on top of the global markets, high-quality translations partnered with strong SEO strategy must be upheld at all times. Also, writing for translation is more likely different from regular writing as native speakers often use phrases that are understood differently from what is initially intended. If you want to avoid uncertainty in communication, here’s what you need to remember about the 7 translation tips to boost content quality for SEO.

Handshake on a business

  1. Keep the sentences brief

Keeping the sentences short can go a long way in improving content quality. The shorter your texts are, the better translations you’ll make in the end. If possible, write sentences with 20 words or less for simpler translations and most importantly for improved comprehension.
  • If you can cut down some words in your sentences without having to change its meaning, the better. Take note that breaking your sentences into several parts can enhance the overall readability level of your content.
  • Moreover, taking unnecessary pudginess out of your wording can make wonders for your SEO efforts as well as to the quality of your translated content.
  1. Observe proper word order

In most cases, word order is essential when it comes to translation. Since each language has its own particularities in terms of word order, one must observe its proper usage.
  • Changing the order of the word means affecting the entire meaning of the sentence. Hence, be sure to stick with the proper word order to make sure that the translation of content will be done the right way.
  • Furthermore, whenever you feel that the sentence will be better with a changed word order, make sure these changes will not affect the clarity and meaning of the content. That way, you’ll be able to come up with high-quality translations for SEO purposes.
  1. Don’t be literal 

You’ll never want your piece to sound “corseted”. It means your content shouldn’t be a word-for-word carbon copy of the target language.
  • Being literal in every translation is unacceptable except if you’re doing a translation of a technical material. But in many cases, translation for contents used in websites shouldn’t be done literally as it will more likely hinder the general meaning of the piece.
  • Therefore, you should translate it in a way that you’ll not hinder its accurate meaning.
  1. Use a single term to describe a concept

Regardless of the content you’re translating, unifying the vocabulary for it can help you have an accurate text in the target language. For instance, it will never be a good idea to use one definition to another as it can create confusion in the end.
  • Also, sticking with a single term throughout the piece will prevent misunderstandings.
  • So before jumping into the topic, be sure to study the most frequently used vocabularies and combine them in a proper manner. In the end, unified vocabulary is important in terms of quality writing for translation.
  1. Apply active voice

The translation shouldn’t be done word-for-word. Hence, it will be easier to understand if you use simple grammatical constructions.
  • When it comes to having a high-quality translation, don’t hesitate to choose active over the passive voice in your content. Also, make sure you’ll avoid the mistake of overloading your piece with passive voice.
  • For a clearer understanding of the sentences, translate them in a way that the subject performs the action rather than having the action performed by it.
  1. Avoid phrasal verbs

Using phrasal verbs has the tendency to confuse translators.  Apart from having multiple meanings, these phrases are less formal making the whole content of poor quality.
  • All in all, beware of two-or-three verbs in terms of translations. If possible, try to use a single word instead of having too many phrasal verbs in your piece.
  • For example, you can use “complete” instead of “take down notes”. Doing so can really ensure best end results once the content is translated. 
Example of phrasal verbs with GET
  1. Use simple English

When we say simple English, it means getting rid of word plays and humor. Keep in mind that you’re writing a content for multiple people across the globe and using simple English as a translation tip can boost quality.
  • Use words with precise meaning to help the translator understand your intentions clearly and easily. Although the humorous style of writing can be very interesting, using them in translations will never be a great idea.
  • So if you’re looking for a well-written translation of your piece, being clear than funny is a much better option.

The Bottom Line

Going global means providing accurate translations that will surely help you maintain a unique brand voice later on. Thus, it’s always important to take full advantage of these translation tips to make sure that writing for translation will no longer be an issue. Remember that optimizing website means having high-quality content and translations for multiple audiences around the world. So if you’re looking forward into search optimizing your site with translations, a professional SEO company like Omega SEO can truly help.