Language technologies

How Medical Translation Services Are Changing the Healthcare Industry

The translation of medical documents can be needed in healthcare for a number of reasons. One of the main reasons for translating medical documents is having a foreign patient or client. It’s so important that medical documents are translated as accurately as possible, so that everybody involved is on the same page. If mistakes are made, you could put your patients in grave danger and yourself in a lot of trouble. You just can’t afford to make any guesses or mistakes when it comes to somebody’s health. Although you may have employees that speak second languages, asking them to translate medical documents will take up a lot of their time. This means they’ll either have to put it off or their day to day work will suffer. With medical translation services, you can get things done fast and accurately. Here’s more about how medical translation services are changing the healthcare […]

The benefits of translating a website into a different language

There are more than one billion live websites online. They are mostly monolingual, although translations are becoming increasingly important. There’s no denying the Web has become the ‘de facto’ tool to search for information (much to the relieve of trees) and, as all statistics point, for commerce, too. And there is no better way to make a website more enticing to a broader audience than making it multilingual. Companies such as Microsoft and Adobe have versions of their sites in several languages. It helps them to gain the competitive edge. Especially when targeting new foreign markets. By the way, did you know which is the website with the most translations in the world? Surprisingly none of the above, nor Wikipedia. But it is something you all wish to do. The economics of offering your website in different languages are unquestionable. But let’s try to be precise. The following six reasons […]

5 tips for a cultural adaptation of translations

Marketing departments work hard to produce high quality content, high quality translations, catalogues, websites and content in general to project a quality brand image – an image that engages target markets and boosts loyalty to the brand and, of course, sales. This is in fact related to what we know as Inbound Marketing.  However, it is no secret to any marketeer that website content, and content in general does not fit equally in some markets and some content becomes very popular in some some cultures and regions whereas other content that may seem very relevant to us does not seem to stir any feelings. The first marketing draft is usually born out of a home market and companies use it to other target markets. The thinking is very simple: “Let’s translate into Chinese and this content can reach 1,5bn Chinese speakers. It is a simple enough methodology Excellent! Here’s the […]

Google Translate error from vegetable to clitoris

Thanks to Google Translate error Spanish town calls for clitoris festival

Google Translate error mistranslates Galician vegetable food festival and makes town the world’s laughing stock There are 11,000 inhabitants in Spain’s town of As Pontes, Galicia. This is the rainy, Atlantic North West. Portuguese language and Portugal herself broke away in the Middle Ages as a separate country, but Galician and what later become Portuguese are closely related languages. So close, it seems, that Google Translate was having a hard time telling them apart. And due to the naivety of some town officials, what was meant to be a culinary festival celebrating the local grelo, became the world’s joke. The leafy green vegetable similar to broccoli but without the large head, also popular in Italian cuisine, was mistranslated for a Portuguese slang word. However, this small town has become rather famous because it has been marketing a very different kind of festival for the last few months. A Google Translate error […]

Indian Business

India needs more translation into European languages to advance its economic weight

by Manuel Herranz The last decade has been great for India. Not only its economy has grown, but we can already see Indian heads at most big companies in the US and other countries, as CEO’s or key personnel. This is not surprising: when we look at the recent developments in India’s economy we find out that it is currently growing faster than the economy of China. Traditionally, India’s economy has been more open and less protective. It has always been easier to do business in India, with less red tape than China. It is a huge achievement for a country which is now entering a second phase: Indian companies will begin to take positions in the world and export services directly from India making use of their excellent English skills. This is a key difference when looking at other BRIC countries (Brazil, Russia, China) which have other national languages. Brazil and Russia have suffered stagnation for more than […]

Where do I host to avoid the Great Firewall of China?

OK, you have translated your website into Chinese, and now you wish to make all that exciting content available to more than 1,500 million people. Are you going to just add Chinese as another language on your website? You probably have heard some sites cannot be accessed from China, that payment methods are different. Foreign sites load pretty slowly – you need to avoid the great firewall of China. Thus, do you really need now to host your website in China to target visitors, clients or the general public in mainland China? The answer is yes and no. China is the second largest economy in the world. It will not take long for the size of the Chinese economy to surpass the US’ GDP. Many Western companies have been involving with trade in China in a way or another. Alibaba’s was valued as a Nasdaq stock on an equal footing […]

Microsoft Skype Machine Translator is finally here – and data sucking?

by Manuel Herranz Several companies are working in machine translation and, in fact, some large companies are “BUYING” machine translation companies so that the technology becomes part of their offering a it becomes core to their business. Ebay did so with Apptek in 2014 and Facebook did it a year earlier, acquiring Mobile Technologies, the Pittsburgh-based developer behind the app Jibbigo. Previously, Facebook had been relying on Microsoft Bing for machine translation. Microsoft has gone a step forward and Microsoft Skype Machine Translator is finally here. If your business interests are based in more than one country, you probably want to have a certain level of ownership about your multilingual content and how it is published. You can translate yourself. Perhaps you are willing to pay for professional translations for your most relevant content, but leave not-so-relevant content to machine translation, which can happen on-the-fly. Furthermore, many of your transactions […]

Computer tools for translators: user needs poll

by Anna Zaretskaya and Manuel Herranz We have often said in our blog and publications that translation stopped being a craft a long time ago. Translation companies are becoming solution providers in terms of tools and technology – particularly solutions that help companies publish more, faster and in more languages. It is no wonder then that more and more translation tools are flooding the market and translation professionals choose one or other as their “life tool”. Anna Zaretskaya is a  researcher at the University of Malaga within the EU EXPERT project. Anna is researching on computer tools for translators, the use of certain tools, their popularity and how and why translators make a choice between one tool and another. Also, Anna is interested on how machine translation is affecting and is being adopted by professional translators in their daily life. Anna says: “The invasion of technology in the translation industry […]

Will there be CAT tools in 2020?

by Manuel Herranz The speed at which computers and computing have evolved over the last 30 years has brought massive changes to many professions –and change for translation companies has not been an exception. However, the speed at which automation has hit and awaken our industry has often been “slow”. I mean automation not just in the general sense of machine translation, but most kinds of automations, including project management.  Adoption and progress have been painful, if we measure how clients often measure us: per capita productivity or how fast can you turn your translations around. The revolution brought about by the surge and increasing acceptance of machine translation in the last 5 years can only find a comparison in the “revolution” brought about by CAT tools in the 90’s. So, the question soon arises: Will there be CAT tools in 2020? Is a higher level of automation going to […]