Internet

4 Steps to Improve your Marketing Localization

When planning marketing localization is important to know that 75% of non-English speakers prefer to shop for products in their native tongue, while 60% of non-English speakers will rarely visit a website that is written only in English. The benefits of translating a website and creating a multi-language digital marketing strategy are numerous, and not just for conversions but in overall international exposure. Translating marketing content is as essential as providing translated product manuals or translating your website, and optimizing traffic across multiple languages is a challenge that many international websites face. This are the steps to take to improve your marketing localization Prepare your content for international audiences The first step in crafting content that’s ready for digital marketing purposes across multiple languages is ensuring that it’s global ready from the get-go. Always create digital marketing content with a global audience in mind. This means writing blogs, posts and website content with a simple […]

Help translation project to protect global internet freedom

The following statement has been written by Ellery Biddle in the Advocacy section of Global Voices. We urge all our readers to share it and understand the serious issue behind Internet governance at stake. If Internet can be controlled in the way it is proposed and its openness constrained, our global rights as netcitizens will be compromised. Below follows Ellery’s call, as it appears in the blog. “Over the next seven days, Global Voices Lingua volunteers will be translating a public online petition that supports the protection of human rights online and urges government members of the International Telecommunication Union (ITU) to preserve Internet openness at the upcoming conference of the ITU. Open for sign-on by any individual or civil society organization, the Protect Global Internet Freedom statement reads as follows: On December 3rd, the world’s governments will meet to update a key treaty of a UN agency called the International […]