Globalization

french bulldog with French beret hat and French flag behind a laptop

How can a global brand be more local? 3 tips to reach more customers

If you have been working hard to develop and set up an eCommerce site, you know that is the first step in a long journey. Now you need clients to find your site. Adjusting your eCommerce site to the feel and look of local markets is essential because it reassures customers that you have paid enough time and consideration for your brand to be more local to them. You are considering their language, their local customs and traditions. Three things to think about: 1) Not all images convey the same message The majority of eCommerce sites are all about the visual and the price. Planning a little bit about images that will not fit the palate of some audiences is paramount. Think about the right kind of images for your eCommerce website. For example: high-quality images for your products are neutral and will often come for the product manufacturers themselves. However, if you are […]

map of cameroon showing ngong language with 2 speakers

Why do languages die?

If you ask people in the street how many languages they think there are in the world, answers will vary. A joke says that a random sampling of New Yorkers resulted in inspiring answers such as “probably several hundred.” Clearly, this is quite far away from what we know today.  Funny enough, estimates have escalated over time. In 1911, the Encyclopedia Britannica implied a figure somewhere around 1,000 languages around the world at the time. That number escalated during the 20th century. During the course of time, 7,097 distinct languages have been catalogued according to the most extensive catalog of the world’s languages by Ethnologue (published by SIL International), generally accepted to be the authority in the field. Of course the number of languages has not multiplied in 100 years. In fact, languages die. It is our understanding of what a language is and how many languages are actually spoken in areas that previously had not been researched. Although it is hard to […]

3 reasons for a multilingual Joomla, WordPress or Drupal website and 7 things you should not do

by Manuel Herranz and Alex Helle If you are one of those people who believe that operating in English (or your national language and English as the default international language) suffices to talk to the rest of the world… we regret to inform you that there is a huge misconception in the way you approach the global marketplace. There are powerful reasons to have a multilingual Joomla, WordPress or Drupal website and I would like to help you understand why. A few months ago we reported in this blog on a study by the European Union that pointed to the fact that 90% of users preferred to visit websites in their own language. The survey, conducted by Gallup, found that Internet users in 23 EU countries prefer browsing and making purchasing decisions in their native languages. You can visit the link above to download the full PDF, but if you […]

5 tips to translate a website in many languages and embed it in your business strategy

by Manuel Herranz Large enterprises and even SME’s around the world are realizing how important it is to translate a webpage in many languages. 1. A free website translator isn’t simply enough. It may do the job fairly well if you just need to understand a website in another language, but that kind of automatic translation is not good enough when you are looking to attract customers. 2. Free website translations published as good content send the wrong message to your potential audience. Google can be quoted as the best example. The search giant is very aware that it is the search engine of choice used around the world and it needs to be available to everyone. Since there are still billions of people who can’t read English or understand it, Google provides the option of translating websites and search results into the language they are familiar with – but […]

Machine translation: Can it be used to translate travel industry content?

by Manuel Herranz There have been strong opinions for and against machine Translation over the last few years. Whilst the general public has become a keen user of free online services, professional translators have poured bitter criticisms against the technology. Understandably, because the language industry is a small industry compared with other sectors where automation took place years ago (automotive industry, printing, telecommunications, to name a few). The Internet and in general any industry based on electronic communications has added to the increase in demand for multilingual websites, which means more translation for eCommerce sites and website translations. There are many supporters of machine translation technology because of the many advantages and problems it has solved where a translator could not be at hand and human translation was not an option. See the video celebrating Google Translate’s 10 years. But it has also gained something of a bad press, particularly […]

Website Globalization Sponsorship

Pangeanic will sponsor the Website Globalization Conference that will take place in Barcelona in September 2007 where Sony Europe, Real Madrid, Amadeus, Unilever and HP will showcase their strategies. The globalization of every business goes hand-in-hand with the need of professional linguistic support. With companies increasingly earning their revenue from the world’s rather than from national markets, the choice of web workflows, technologies, globalization partners and support is paramount. IQPC’s panel of experts and practitioners will share their experience “from the trenches”: how to structure an organization to effectively manage Web globalization, how to leverage technology, and how to design, implement and maintain globalization processes to maximize ROI and achieve consistent global branding. Key Facts and Figures on Web Site Globalization: Just 30% of all Web users speak English as a native language—this number continues to fall. Source: Miniwatts Marketing Group, 2006 More than 13% of Web users speak Chinese—this number is […]