Travel Industry

Machine translation: Can it be used to translate travel industry content?

by Manuel Herranz There have been strong opinions for and against machine Translation over the last few years. Whilst the general public has become a keen user of free online services, professional translators have poured bitter criticisms against the technology. Understandably, because the language industry is a small industry compared with other sectors where automation took place years ago (automotive industry, printing, telecommunications, to name a few). The Internet and in general any industry based on electronic communications has added to the increase in demand for multilingual websites, which means more translation for eCommerce sites and website translations. There are many supporters of machine translation technology because of the many advantages and problems it has solved where a translator could not be at hand and human translation was not an option. See the video celebrating Google Translate’s 10 years. But it has also gained something of a bad press, particularly […]