translation services

scrum board agile methodology software development illustration project

Agile Localization and Continuous Localization – The evolution

Our people here at Pangeanic have been around the block when it comes to translating and localizing products for international markets, from website translations to software. These are the guys you would call “an expert in the field.”  However, in order to keep their guru status, they have to keep up with the new ways content is produced and, obviously, the new ways it has to be delivered. Translations are not “given” to users any longer. They are expected in various shapes and many formats and, many a time, they are expected immediately. Sometimes, they need to be produced for intermediate versions and releases. We have heard the terms Agile Localization and Continuous Localization, but do we know what they truly mean? Let us talk to Garth Hedenskog, Director of Sales at Pangeanic and Manuel Herranz, Pangeanic’s CEO. Garth faces many clients every day and he is aware of the […]

6 important points for brands writing content for international audiences

by Manuel Herranz Writing content and distributing knowledge to international audiences can present a number of challenges.  The first one is for management to understand the value and ROI of multilingual content and translation into several languages. The second is for the brand itself (that is staff, from production to accounting) to believe they work for international markets. They need to be convinced that their salaries and the company’s revenue come from people that speak other languages and whose only affinity to them is the brand. Thirdly, traditional channels for the distribution of quality translations need to be complemented (or substituted) by the company’s website as a hub for multilingual knowledge, social media, etc. But we might call those three points the fundamentals. They are prerequisites. I would like to deal with some other points that brands can often miss when writing content for international audiences. This is a short […]

American-English-translations-British-English-translations.

American English Translations or British English translations – it matters

by Garth Hedenskog Any native British English speaker like myself will be able to recall a moment while using Microsoft Word® where their carefully chosen words get automatically corrected to American English – the default setting: “The shopper stood there momentarily to analyse the colour of the garment “ corrects to “The shopper stood there momentarily to analyze the color of the garment.” Both American and British English are dialects of the English language; the second most spoken language worldwide. This renders the language as an essential tool for somebody to express their opinions in their respective fields, particularly in the ever-increasing medical and pharmaceutical industries where English remains as the only literary language – a fact that is largely accepted within the scientific community. English was introduced to Native Americans during the 17th century during the colonisation of North America – and the worldwide strength of the language is […]

How Medical Translation Services Are Changing the Healthcare Industry

The translation of medical documents can be needed in healthcare for a number of reasons. One of the main reasons for translating medical documents is having a foreign patient or client. It’s so important that medical documents are translated as accurately as possible, so that everybody involved is on the same page. If mistakes are made, you could put your patients in grave danger and yourself in a lot of trouble. You just can’t afford to make any guesses or mistakes when it comes to somebody’s health. Although you may have employees that speak second languages, asking them to translate medical documents will take up a lot of their time. This means they’ll either have to put it off or their day to day work will suffer. With medical translation services, you can get things done fast and accurately. Here’s more about how medical translation services are changing the healthcare […]

The benefits of translating a website into a different language

There are more than one billion live websites online. They are mostly monolingual, although translations are becoming increasingly important. There’s no denying the Web has become the ‘de facto’ tool to search for information (much to the relieve of trees) and, as all statistics point, for commerce, too. And there is no better way to make a website more enticing to a broader audience than making it multilingual. Companies such as Microsoft and Adobe have versions of their sites in several languages. It helps them to gain the competitive edge. Especially when targeting new foreign markets. By the way, did you know which is the website with the most translations in the world? Surprisingly none of the above, nor Wikipedia. But it is something you all wish to do. The economics of offering your website in different languages are unquestionable. But let’s try to be precise. The following six reasons […]

5 tips for a cultural adaptation of translations

Marketing departments work hard to produce high quality content, high quality translations, catalogues, websites and content in general to project a quality brand image – an image that engages target markets and boosts loyalty to the brand and, of course, sales. This is in fact related to what we know as Inbound Marketing.  However, it is no secret to any marketeer that website content, and content in general does not fit equally in some markets and some content becomes very popular in some some cultures and regions whereas other content that may seem very relevant to us does not seem to stir any feelings. The first marketing draft is usually born out of a home market and companies use it to other target markets. The thinking is very simple: “Let’s translate into Chinese and this content can reach 1,5bn Chinese speakers. It is a simple enough methodology Excellent! Here’s the […]

Machine Translation Market to Reach $983.3 Million by 2022

by Manuel Herranz According to new research by Research&Marketing, the global machine translation market is expected to weigh $983.3M by year 2022. Several advancements in technology have led to an increase in the sophistication of translation technology, which is capable nowadays to provide translated versions with minimal errors and consistent grammatical coherence. This has considerably widened the scope of use for machine translation. Machine Translation can translate documents rapidly, seamlessly and cost-effectively. Machine Translation for content in regional languages has spurred the MT market over the past few years. The provision of MT as SaaS (Software-as-a-Service) over secure cloud services hosting at data centers is a key area which is expected to add a substantial growth opportunity to the machine translations market. The prominence of cloud computing over the last few years has resulted in a spectacular demand in growth for cloud-based translation (whether machine translation or computer assisted translation tools). The growth in cloud computing is expected to boost even more the […]

Google Translate error from vegetable to clitoris

Thanks to Google Translate error Spanish town calls for clitoris festival

Google Translate error mistranslates Galician vegetable food festival and makes town the world’s laughing stock There are 11,000 inhabitants in Spain’s town of As Pontes, Galicia. This is the rainy, Atlantic North West. Portuguese language and Portugal herself broke away in the Middle Ages as a separate country, but Galician and what later become Portuguese are closely related languages. So close, it seems, that Google Translate was having a hard time telling them apart. And due to the naivety of some town officials, what was meant to be a culinary festival celebrating the local grelo, became the world’s joke. The leafy green vegetable similar to broccoli but without the large head, also popular in Italian cuisine, was mistranslated for a Portuguese slang word. However, this small town has become rather famous because it has been marketing a very different kind of festival for the last few months. A Google Translate error […]

well-written document for translation

The importance of a well-written document for translation

by Garth Hedenskog and Manuel Herranz Let’s see if we can make your life easier by going through a few steps to improve your next translation experience!! If you are a newbie to the translation arena, we recommend to use a good translation agency with a proven track record who can provide references. There are thousands of translation companies around so you will be spoilt for choice. All will promise you the world but be careful, some agencies will forget all about you once the sale is made. What is the foundation of a good, professional translation? Undoubtedly, a good translation team and trained linguists of course. But even the best translators will have a bad time if the foundation is weak: a good source file. To say that a translation read better than the original source file has become a kind of joke in the translation industry. What we […]

Indian Business

India needs more translation into European languages to advance its economic weight

by Manuel Herranz The last decade has been great for India. Not only its economy has grown, but we can already see Indian heads at most big companies in the US and other countries, as CEO’s or key personnel. This is not surprising: when we look at the recent developments in India’s economy we find out that it is currently growing faster than the economy of China. Traditionally, India’s economy has been more open and less protective. It has always been easier to do business in India, with less red tape than China. It is a huge achievement for a country which is now entering a second phase: Indian companies will begin to take positions in the world and export services directly from India making use of their excellent English skills. This is a key difference when looking at other BRIC countries (Brazil, Russia, China) which have other national languages. Brazil and Russia have suffered stagnation for more than […]