Translation agencies

5 tips to translate a website in many languages and embed it in your business strategy

by Manuel Herranz Large enterprises and even SME’s around the world are realizing how important it is to translate a webpage in many languages. 1. A free website translator isn’t simply enough. It may do the job fairly well if you just need to understand a website in another language, but that kind of automatic translation is not good enough when you are looking to attract customers. 2. Free website translations published as good content send the wrong message to your potential audience. Google can be quoted as the best example. The search giant is very aware that it is the search engine of choice used around the world and it needs to be available to everyone. Since there are still billions of people who can’t read English or understand it, Google provides the option of translating websites and search results into the language they are familiar with – but […]

Machine translation: Can it be used to translate travel industry content?

by Manuel Herranz There have been strong opinions for and against machine Translation over the last few years. Whilst the general public has become a keen user of free online services, professional translators have poured bitter criticisms against the technology. Understandably, because the language industry is a small industry compared with other sectors where automation took place years ago (automotive industry, printing, telecommunications, to name a few). The Internet and in general any industry based on electronic communications has added to the increase in demand for multilingual websites, which means more translation for eCommerce sites and website translations. There are many supporters of machine translation technology because of the many advantages and problems it has solved where a translator could not be at hand and human translation was not an option. See the video celebrating Google Translate’s 10 years. But it has also gained something of a bad press, particularly […]

Medical Translations: Quality Matters

by Manuel Herranz When you think about two different jobs, doctors and translators do not come to mind as two related professions But the fields of life science and medicine and translation services do share at least one important feature: you never call the doctor until you need one. Likewise, you never search for translation services until you really need a translator. But the same could be said about the legal profession and legal translations or the engineering industry and technical translations. The translation industry is a multi-facetted industry and professional translators are supposed to be experts or knowledgeable about many fields. It is not a small industry either, and myths about the translation industry are disappearing as technology has been able to automate many processes. Ideally, experienced translators working in any of those particular areas of knowledge will help improve the conditions of each industry, and in particular the […]

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American English Translations or British English translations – it matters

by Garth Hedenskog Any native British English speaker like myself will be able to recall a moment while using Microsoft Word® where their carefully chosen words get automatically corrected to American English – the default setting: “The shopper stood there momentarily to analyse the colour of the garment “ corrects to “The shopper stood there momentarily to analyze the color of the garment.” Both American and British English are dialects of the English language; the second most spoken language worldwide. This renders the language as an essential tool for somebody to express their opinions in their respective fields, particularly in the ever-increasing medical and pharmaceutical industries where English remains as the only literary language – a fact that is largely accepted within the scientific community. English was introduced to Native Americans during the 17th century during the colonisation of North America – and the worldwide strength of the language is […]

Break Through The Language Barriers In Your Business

Business owners overlook the importance of making sure that their company is ready for international trade. They don’t put the effort in to ensure that their business is appealing to people from all around the world. This is a big mistake and comes with several disadvantages that you will certainly want to avoid. Unexplored Demand By not making an effort to make your business open to an international community you will have unexplored demand. What this means is that your company might be doing great in the local market. But, there could be potential to repeat that success internationally. However, if you don’t cater to an international audience, you’ll never find out. A big part of that is making sure your company materials are being translated into different languages. It doesn’t take a lot to make a local business international. But without a translation service for your company, you could […]

Computer tools for translators: user needs poll

by Anna Zaretskaya and Manuel Herranz We have often said in our blog and publications that translation stopped being a craft a long time ago. Translation companies are becoming solution providers in terms of tools and technology – particularly solutions that help companies publish more, faster and in more languages. It is no wonder then that more and more translation tools are flooding the market and translation professionals choose one or other as their “life tool”. Anna Zaretskaya is a  researcher at the University of Malaga within the EU EXPERT project. Anna is researching on computer tools for translators, the use of certain tools, their popularity and how and why translators make a choice between one tool and another. Also, Anna is interested on how machine translation is affecting and is being adopted by professional translators in their daily life. Anna says: “The invasion of technology in the translation industry […]

Reflections on Gala Istanbul 2014 – The perspective of a translation company language specialist

The GALA 2014 conference was being held in Istanbul, Turkey from 24rd till 26th of March, bringing together experts and key figures of the global translation and interpretation industry. Here’s our summary from the perspective of a translation company language specialist, A. Thömel. On Monday 24th of April, the conference “kicked off” with a presentation by Fikret Orman, president of Beşiktaş, a Turkish football club from Istanbul with a history spanning over more than 100 years. In his keynote address, Mr Orman shared some interesting insights into the management of his team and, in a side remark, made clear what type of player he is himself, mentioning his work schedule of 16h/7 days a week. As a welcomed gesture, he had brought with him one of the black and white striped shirts of the club for each of the over 300 GALA attendees. They didn’t hesitate to slip the shirts […]

Translation agencies bad practices (and how machine translation can help)

This is a copy of our posting in the LinkedIn group “Translation agencies bad practices”. The question is “How much a translation agency pays on average to translators?” – disregarding from the start that there are staff and freelance translators with quite different aims and that one translator may be so at an organization because of personal believe (Pangeanic is a member/sponsor of Translators Without Borders, for example, where professional freelance linguists and volunteers are required but whose presence is still needed). I’m not one for wanting medals on my jacket, but we like to give back to society at Pangeanic, and thus we also support Medicin Sans Frontiers and, personally Amnesty International and UNHCR. I am an engineer who turned into linguistics and by chances of life, began a career in translation. I tend to compare the feedback and the opinions of translators with what happens in other professions. It […]

Crowdsourcing according to Jost

Excellent article on CrowdSourcing by Jost Zetzsche (Issue 9-10-152)  and no less about the use of Twitter in our industry (Pangeanic was present in TAUS  Portland when the “no twitter allowed” message was issued – and we understand both sides of the argument). http://www.internationalwriters.com/toolkit/current.html which I reproduce below (skipping the ads). It is likely the “current” in the html will be updated next month, so the link will be old. A computer newsletter for translation professionals Busted!  Did you ever realize how much truth-telling there can be in machine translation? I just found out when I tested the great hyperbolic promise “you never have to translate the same sentence twice” in Translation Party. I have rarely chortled such deep belly laughs.Other great computer-related news this week? Not really. Oh, yes, a new operating system! More on that and what it means to language professionals in the coming weeks.     […]

Lessons from the best Project Managers

Kirti Vashee, my favorite Twitter lead and MT visionary has published an interesting link showing some tips from the world’s best managers…. all lessons applicable to translation project manager. In short, managers should asks themselves and to concentrate on – Always know whose problem you’re solving – The perfect is the enemy of the deadline. – Make sure you’re talking to the right people. – Ask yourself, “Is this necessary?” These may look like basic skills. Yet we sometimes lose focus on the problems we are trying to solve or worse still, we do not know we are there knowing that managing is solving. Many a time we let the good be in the way of the perfect. A good working version, even if it does not have all the features should go to the market. Bugs can be corrected but missed opportunities seldom come back. A manager with a vision […]