Localization

6 important points for brands writing content for international audiences

by Manuel Herranz Writing content and distributing knowledge to international audiences can present a number of challenges.  The first one is for management to understand the value and ROI of multilingual content and translation into several languages. The second is for the brand itself (that is staff, from production to accounting) to believe they work for international markets. They need to be convinced that their salaries and the company’s revenue come from people that speak other languages and whose only affinity to them is the brand. Thirdly, traditional channels for the distribution of quality translations need to be complemented (or substituted) by the company’s website as a hub for multilingual knowledge, social media, etc. But we might call those three points the fundamentals. They are prerequisites. I would like to deal with some other points that brands can often miss when writing content for international audiences. This is a short […]

5 tips to translate a website in many languages and embed it in your business strategy

by Manuel Herranz Large enterprises and even SME’s around the world are realizing how important it is to translate a webpage in many languages. 1. A free website translator isn’t simply enough. It may do the job fairly well if you just need to understand a website in another language, but that kind of automatic translation is not good enough when you are looking to attract customers. 2. Free website translations published as good content send the wrong message to your potential audience. Google can be quoted as the best example. The search giant is very aware that it is the search engine of choice used around the world and it needs to be available to everyone. Since there are still billions of people who can’t read English or understand it, Google provides the option of translating websites and search results into the language they are familiar with – but […]

Can You Trust Free Web Language Converters To Do The Job

A big question we get asked by consumers is why do we need a language translation service. If you go online, you’ll often find the search engine offers to translate the page for you. Google in particular offer what might seem like a brilliant translation service. The best news? It’s completely free, and you don’t even have to set it up. When a consumer or user views your site they’ll get the chance to translate it themselves. But that might not be the best idea if you want your site to be successful online and here’s why.   Lost In Translation First, you might think that a free search engine translator is doing a fantastic job, converting your site into any language. Well, for a free, automatic service it is. But you should understand that that piece of software will be converting your site at a basic level. While it […]

5 tips for a cultural adaptation of translations

Marketing departments work hard to produce high quality content, high quality translations, catalogues, websites and content in general to project a quality brand image – an image that engages target markets and boosts loyalty to the brand and, of course, sales. This is in fact related to what we know as Inbound Marketing.  However, it is no secret to any marketeer that website content, and content in general does not fit equally in some markets and some content becomes very popular in some some cultures and regions whereas other content that may seem very relevant to us does not seem to stir any feelings. The first marketing draft is usually born out of a home market and companies use it to other target markets. The thinking is very simple: “Let’s translate into Chinese and this content can reach 1,5bn Chinese speakers. It is a simple enough methodology Excellent! Here’s the […]

well-written document for translation

The importance of a well-written document for translation

by Garth Hedenskog and Manuel Herranz Let’s see if we can make your life easier by going through a few steps to improve your next translation experience!! If you are a newbie to the translation arena, we recommend to use a good translation agency with a proven track record who can provide references. There are thousands of translation companies around so you will be spoilt for choice. All will promise you the world but be careful, some agencies will forget all about you once the sale is made. What is the foundation of a good, professional translation? Undoubtedly, a good translation team and trained linguists of course. But even the best translators will have a bad time if the foundation is weak: a good source file. To say that a translation read better than the original source file has become a kind of joke in the translation industry. What we […]

Where do I host to avoid the Great Firewall of China?

OK, you have translated your website into Chinese, and now you wish to make all that exciting content available to more than 1,500 million people. Are you going to just add Chinese as another language on your website? You probably have heard some sites cannot be accessed from China, that payment methods are different. Foreign sites load pretty slowly – you need to avoid the great firewall of China. Thus, do you really need now to host your website in China to target visitors, clients or the general public in mainland China? The answer is yes and no. China is the second largest economy in the world. It will not take long for the size of the Chinese economy to surpass the US’ GDP. Many Western companies have been involving with trade in China in a way or another. Alibaba’s was valued as a Nasdaq stock on an equal footing […]

Are Quality Translation Services More Expensive than Creating Content?

by Manuel Herranz Content writing and quality translation services from translation companies are rapidly growing fields. In fact, they have gained sufficient importance to play elemental roles in product and service marketing and aiding business communication. However, translation buyers find it difficult to understand than translating content may cost the same as writing the content. Sometimes they don’t know how to best use a translation company. They assume “research” has been done in the original, so no further research is required when translating. Translation should be no more than transferring. Effective content creation and publishing is now a critical tool in online marketing. So are translation services. In fact quality content publishing is one of the major marketing tools adopted by many companies today. They carefully design and strategize their website and blog content to attract more readers who can prove to be their potential consumers. Quality translation services, on […]

Translation Companies Rank High

by Manuel Herranz Despite downward pressures (not unlike any other industries) the translation industry seems to be able to provide revenue and career opportunities despite the grim economic outlook. Several translation companies are entrants in the famous Inc. 500-5000, which ranks companies by general revenue growth. This follows recent reports forecasting machine translation industry growth at around 18% and general translation industry growing (although slower) in 2012. There are 15 companies within the translation and language services category in total in the list. There are several conditions to qualify. Inc.500-5000 only lists US-based companies over a 3-year period and the companies must have generated a minimum of $100,000 in 2008 but at least $2M in 2012. As this is a commercial ranking, companies must be privately held, for-profit and they must not be divisions of larger companies or subsidiaries of foreign companies. This is the list and ranking of the […]

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Cloud Traffic and Data Will Increase Translation Services

Cisco estimates that global cloud traffic will grow 45% annually until 2016, with translation services growing at around 15% to 20% per year. According to Ian  Henderson, CTO of Rubic, a translation and location company, this means that many new machine translators must enter the industry each year to handle the content. On the other hand, Raymond Kurzweil, one of the brightest minds in the world, director of technology at Google and a futurist known for his predictions about artificial intelligence, predicts that machines will match human intelligence and perform several feats that seem to us science fiction nowadays, including human-quality translation, by year 2029. Current happenings also suggest a strong role for non-human translation, with machine translation (MT) advancing rapidly. Three simultaneous-translation devices have been announced since June 2012, including one by Microsoft that renders live audio translations from the spoken word, respecting the tones and inflections of the […]

Human Translation or Machine Translation – What’s Best for Me?

For some people, using a translation software program to translate a piece of text from one language to the next is enough. They believe the current state-of-the-art is good enough to provide Human Translation or Machine Translation. It would be naive to believe this always works. We have proven at Pangeanic that this works in applied contexts, when we are dealing with a particular domain, enough clean data and when certain conditions apply. Please refer to many of our presentations since 2009 on the use of applied machine translation to speed translation of documentation in particular. But as we all know, it takes a lot more than just software. The application of unrestricted, universal machine translation will take some time. In fact, it would not be fair to talk about “machine translation” in general but language combinations (English/Spanish/French/Portuguese/Scandinavian) in which it is undoubtedly successful -whilst in other languages certain nuances make […]