China

3 reasons for a multilingual Joomla, WordPress or Drupal website and 7 things you should not do

by Manuel Herranz and Alex Helle If you are one of those people who believe that operating in English (or your national language and English as the default international language) suffices to talk to the rest of the world… we regret to inform you that there is a huge misconception in the way you approach the global marketplace. There are powerful reasons to have a multilingual Joomla, WordPress or Drupal website and I would like to help you understand why. A few months ago we reported in this blog on a study by the European Union that pointed to the fact that 90% of users preferred to visit websites in their own language. The survey, conducted by Gallup, found that Internet users in 23 EU countries prefer browsing and making purchasing decisions in their native languages. You can visit the link above to download the full PDF, but if you […]

The benefits of translating a website into a different language

There are more than one billion live websites online. They are mostly monolingual, although translations are becoming increasingly important. There’s no denying the Web has become the ‘de facto’ tool to search for information (much to the relieve of trees) and, as all statistics point, for commerce, too. And there is no better way to make a website more enticing to a broader audience than making it multilingual. Companies such as Microsoft and Adobe have versions of their sites in several languages. It helps them to gain the competitive edge. Especially when targeting new foreign markets. By the way, did you know which is the website with the most translations in the world? Surprisingly none of the above, nor Wikipedia. But it is something you all wish to do. The economics of offering your website in different languages are unquestionable. But let’s try to be precise. The following six reasons […]

5 tips for a cultural adaptation of translations

Marketing departments work hard to produce high quality content, high quality translations, catalogues, websites and content in general to project a quality brand image – an image that engages target markets and boosts loyalty to the brand and, of course, sales. This is in fact related to what we know as Inbound Marketing.  However, it is no secret to any marketeer that website content, and content in general does not fit equally in some markets and some content becomes very popular in some some cultures and regions whereas other content that may seem very relevant to us does not seem to stir any feelings. The first marketing draft is usually born out of a home market and companies use it to other target markets. The thinking is very simple: “Let’s translate into Chinese and this content can reach 1,5bn Chinese speakers. It is a simple enough methodology Excellent! Here’s the […]

Indian Business

India needs more translation into European languages to advance its economic weight

by Manuel Herranz The last decade has been great for India. Not only its economy has grown, but we can already see Indian heads at most big companies in the US and other countries, as CEO’s or key personnel. This is not surprising: when we look at the recent developments in India’s economy we find out that it is currently growing faster than the economy of China. Traditionally, India’s economy has been more open and less protective. It has always been easier to do business in India, with less red tape than China. It is a huge achievement for a country which is now entering a second phase: Indian companies will begin to take positions in the world and export services directly from India making use of their excellent English skills. This is a key difference when looking at other BRIC countries (Brazil, Russia, China) which have other national languages. Brazil and Russia have suffered stagnation for more than […]

Speak to Global Customers in Their Own Language

Digital Business and Language Translation

by Manuel Herranz In many ways, the world seems to be getting smaller. Transatlantic flights may still take hours, but there is no denying that international markets are becoming more accessible than ever due to globalization, increased connectivity and the relaxation of trade barriers. Previously, the possibility of doing business overseas was only an option for large businesses as they had extensive resources, and specialist knowledge. Fortunately, this is no longer the case as even small digital businesses can reach out to international markets in a number of ways, mostly through international websites, translation services and website localization. A digital business has the option of using a ready-made sales platform such as Amazon, offering direct online sales or seeking trading partners in the local market. Content Management Systems like WordPress, Joomla, etc., and eCommerce software like Prestashop or Magento make it easy to have a global presence…in one language. However, […]

Where do I host to avoid the Great Firewall of China?

OK, you have translated your website into Chinese, and now you wish to make all that exciting content available to more than 1,500 million people. Are you going to just add Chinese as another language on your website? You probably have heard some sites cannot be accessed from China, that payment methods are different. Foreign sites load pretty slowly – you need to avoid the great firewall of China. Thus, do you really need now to host your website in China to target visitors, clients or the general public in mainland China? The answer is yes and no. China is the second largest economy in the world. It will not take long for the size of the Chinese economy to surpass the US’ GDP. Many Western companies have been involving with trade in China in a way or another. Alibaba’s was valued as a Nasdaq stock on an equal footing […]

Re: In Memoriam: Ching-yi Doughtery

Ching-yi Doughtery, a pioneer in English-Chinese machine translation application, has passed away at her home in Oakland on October 13. She was 96 and a key figure in Chinese Studies at the University of California at Santa Cruz. Mrs Dougherty was a founding fellow of Merrill College and one of its first Resident Preceptors. Her career at the University of California at Santa Cruz began in 1967. She was the first chair of the University’s interdisciplinary East Asian Studies committee. She also served as Chair of the Faculty at Merrill. Following a reorganization in 1979, she was a Cowell fellow before she retired in 1981. BIOGRAPHY Ching-yi was born in her native China in 1913 in the capital city, Beijing. She attended her undergraduate degree from the prestigious Yenching University, which was later incorporated into Peking University. Her father was one of China’s first western-educated dentists but still did not approve of Ching-yi attending a mixed college, and preferred that she attend an all-women teacher’s college. Ching-yi arranged her own […]